From Peak Loads to Peak Performance at Horizon Flower Family
At Horizon Flower Family, everything revolves around tulips. But behind the scenes, with thousands of LED lights, cold stores, and sorting machines running day and night, it is primarily a matter of energy. The demand for power is immense—at a time when grid congestion and volatile energy prices are increasingly restricting business owners. It was time for a smart step forward.
About Horizon Flower Family
Horizon Flower Family specialises in the cultivation and breeding of tulips and tulip bulbs. The company farms 180 hectares of land and operates 5,000 solar panels, generating nearly 2.5 million kWh per year. Their ambition: to grow and become more sustainable without being dependent on unpredictable energy rates or a strained grid connection.

"We have 5,000 solar panels on our roof. These generate just under 2.5 million kilowatts per year. However, the sun doesn't always shine at the exact moment we need that power. With the EMS and the battery, we can buffer that energy locally and use it in the evening to make our production both sustainable and cost-effective."
Ted Karsten
Co-owner Horizon Flower Family
The Solution
Horizon Flower currently operates a 1,750 kW / 4,300 kWh battery system, controlled by the Energy Management System (EMS). This system automatically manages the power flow:
-
Smart energy trading via the day-ahead market: Buying when prices are low; using or storing when prices are high.
-
Maximising solar energy: Optimising the use of their own generation and shaving off peak loads.
-
Energy and operational security: The battery provides a reliable power supply for the greenhouses, LED lighting, cold stores, and sorting machines.
-
Future potential: Generating additional revenue via the imbalance market by contributing to national grid balancing.
Innovative agriculture, powered be iwell
The EMS ensures the battery is managed intelligently: saving money where possible, earning money when it pays off. In this way, the grid connection is transformed from a cost centre into a source of income. These iconic tulips now grow on their own solar energy, bolstered by smart storage and dynamic energy management. Always energy-secure.

















Cases
Horizon Flower Family

BEST Trucks - DAF

Curious about how we can support your business?


Mark Duxbury
Country Director UK